Our Story

Empowering Beauty, Naturally

FlocareBeauty is a premium personal care brand under Afcallo Ventures, a woman-owned Ghanaian ethical enterprise founded in November 2017. We’re dedicated to crafting nourishing and revitalizing skincare and haircare solutions for the whole family. Born from our desire to help mothers care for their babies’ tender skin while rejuvenating their own skin and hair, every product is lovingly handcrafted with minimal processing. We use only the finest natural and organic ingredients that are both safe and effective.
Our signature ingredients feature shea butter, baobab oil, coconut oil, and other potent African botanicals sourced primarily from Ghana and across the continent. These powerful ingredients are specifically chosen for their exceptional benefits.
We create products for everyone – all ages and skin types, including babies and those with sensitive skin. We especially understand the unique needs of afro-ethnic consumers who often struggle to find products that truly work for melanin-rich skin and afro-textured hair.
Our philosophy is simple: effective formulations that deliver healthy, radiant skin and hair for you and your baby. When your skin looks and feels amazing, your confidence soars – and that’s exactly what we want for every FlocareBeauty customer.

Our Promise

Here’s our promise to you; to help you care for you and baby’s delicate skin and hair with only the purest natural ingredients that will not only moisturize/cleanse, but also nourish, rejuvenate and provide therapeutic benefits for your total body, with no compromise on quality and safety

Reinvent yourself

Why choose FlocareBeauty?

Because your skin deserves thoughtful care — not just another product. Every FlocareBeauty creation is made with love, science, and Africa’s purest natural ingredients to help you glow confidently, naturally, and sustainably.

Crafted with Care, Backed by Science

A lot of research, training, and meticulous attention to detail goes into every ingredient we choose and every product we make. At FlocareBeauty, we’re passionate about helping you care for your skin and hair with products carefully formulated to meet your needs — all created in our FDA-approved, dedicated workspace.

100% Natural & Plant-Based Goodness

We believe your skin deserves only the best from nature. That’s why every product is 100% natural & plant-based, made with pure shea butter, cocoa butter, and nourishing African oils — no parabens, sulfates, or harsh chemicals. We use minimal processing to preserve the natural ingredients’ benefits while achieving superior texture and creaminess.

Beauty Made Simple; Effective products, Zero fuss.

At FlocareBeauty, we know that life can get busy — especially for mothers and professionals balancing multiple responsibilities. That’s why we create simple, effective skincare that fits seamlessly into your day. No complicated routines or long steps — just portable, easy-to-use products that deliver real results with minimal effort. Because consistent self-care should be effortless, no matter your lifestyle.

Sustainable Beauty with Purpose

We care for both people and the planet. From eco-conscious packaging to ethical sourcing, every choice we make supports sustainability and empowerment. We work with women traders and processors across Ghana, preserving traditional methods while creating livelihoods. Through free skills training, skincare education, and donations to mothers of premature babies, we are making beauty a force for good.

Rooted in Africa, Loved Worldwide

FlocareBeauty celebrates the essence of African skincare through pure, plant-based beauty products made from African butters, oils, and botanicals. Every ingredient is ethically sourced from women cooperatives and suppliers across Ghana and Africa. We are supporting sustainable livelihoods, preserving traditional craftsmanship, and sharing Africa’s natural glow with the world

397604
397578
397564
075
18
15
HAIR CONDITIONER 500ML

Flocarebeauty

100% NATURAL & SAFE INGREDIENTS

Every single ingredient that goes into our products is 100% natural and safe! We ensure that we only work with natural ingredients that have been minimally processed, and without the use of chemical solvents, toxins or synthetic preservatives. This is to ensure that all our ingredients contain all their natural potent benefits that will work their wonders for you and baby’s skin. Most of our ingredients are sourced locally, from Ghana and other parts of the African continent because we believe we have so much rich natural resources here that work amazingly great for healthy radiant skin. These botanical ingredients offer much more than just moisturizing benefits for the skin, they also provide therapeutic benefits. We do not, and never intend to use any ingredients, nature-derived or not, that has even the slightest potential to harm you or baby in the short term or in the long term. Some of the ingredients we stay away from include but not limited to parabens, phthalates, sodium lauryl sulfate (SLS) and/or sodium laureth sulfate (SLES), steroids, just to name a few.

Our Values

At FlocareBeauty, our values are at the heart of everything we create. They guide how we source, formulate, and serve our community.

i.
Integrity

At FlocareBeauty, we are true to our principles and promise. We do what’s right, always. From ingredient sourcing to product labeling, honesty and transparency guide every step. You can trust that what’s on our label is exactly what’s in our jar.

iI.
Commitment

At FlocareBeauty, we are committed to being the best version of ourselves and presenting our very best. We completely commit to continually exceed expectations, innovate, and give 100% of everything we do. We are dedicated to excellence, sustainability, and empowerment

III.
Authenticity

FlocareBeauty focuses on being original and genuine. We stay true to our roots. Every product celebrates African heritage and the purity of plant-based skincare, made with respect for our people, traditions, and natural ingredients that inspire us.

iV.
Wellbeing

FlocareBeauty cares deeply about the wellbeing of everyone. We believe that caring for your skin is an act of self-love. Our mission is to promote holistic wellbeing; helping you, your family, and your community feel nourished, confident, and connected to nature.

v.
Quality

Every product meets the highest standards of care and craftsmanship. We use premium, high-quality natural ingredients, and ensure each formula delivers safe, effective, and consistent results; FDA certified!

Christabel Ofori

About the Founder

Hello and welcome. I’m Christabel Ofori, CEO and Head Formulator at FlocareBeauty.
I’m a chemical engineer with over fourteen (14) years of experience in manufacturing, and a passion for transforming raw materials into effective, natural skincare.
FlocareBeauty began from a personal need. My first son had dry, sensitive skin, and nothing on the market seemed to work for him. Turning to shea butter, I created a gentle, whipped blend that healed his skin within days. That simple success inspired me to help other mothers facing the same challenge, and that’s how FlocareBeauty was born.
Today, as a trained organic skincare formulator from Formula Botanica, I combine science and nature to create safe, plant-based skincare that truly works. Every product is crafted with care, using African butters, oils, and botanicals — made to empower families, celebrate Africa’s beauty, and inspire confidence through healthy skin.
I’m also a proud wife and mother of four, and they remain the heart of this journey — the reason FlocareBeauty exists.

Welcome to FlocareBeauty

About Us

FlocareBeauty is a premium personal care brand (by Afcallo Ventures; a woman owned Ghanaian ethical company established in November 2017) on a mission to create nourishing and rejuvenating skin & hair care solutions for families and individuals.
Inspired by our passion to help mothers nourish their babies’ delicate skin, as well as rejuvenate their own skin & hair, our products are handmade and minimally processed using only safe, high quality, natural and organic ingredients.
Our main ingredients include shea butter, baobab oil, coconut oil and other high-performing botanical ingredients sourced primarily from Ghana and other African regions.
Our products cater for all ages and skin types including babies and individuals with sensitive skin (even more so for the afro-ethnic consumer who struggles to find products that work for their unique melanin-rich skin and afro-textured hair types).
FlocareBeauty products are simple yet effective and help you achieve healthy, radiant skin and hair (for you and baby) that makes you love your skin and boosts your self-confidence.

Why choose FlocareBeauty?

172
Passion. Dedication. Attention to detail.​

A lot of research, training, and meticulous attention to detail goes into choosing the ingredients we use and in making each product. We are really passionate about helping you care for your (baby’s) skin and hair with products properly formulated to meet these needs in our FDA approved dedicated workspace.

Buttery, soft, & unique scents for a pampered feeling.​

Though minimally processed to retain all natural benefits of the ingredients, our body and hair butters are the softest and creamiest on the market, with unique soft scents that leave you feeling pampered & confident in your skin.

175
Simple beauty; no complicated routines and products.

Though self-care must be prioritized, we know how crazy it can get with managing all the things you do, combining family, and still trying to take care of your skin.  So, we have made our products simple and easy to use on the go so that you now have no excuse not to take care of your precious skin.

177
We are supporting livelihoods.

Consciously, our raw materials are all purchased from women traders women processors, and/or women groups especially in rural communities. This includes our sheabutter, shea oil and baobab oil from the Northern regions of Ghana, our coconut oil from the western and central regions of Ghana, and our raw African blacksoap which is made by our founder’s grandma and her team of women processors in the western region. All products are purchased under fair trade, and the right price is paid for work done. This helps them improve their livelihoods and care for their families.

100% NATURAL & SAFE INGREDIENTS

Every single ingredient that goes into our products is 100% natural and safe!

We ensure that we only work with natural ingredients that have been minimally processed, and without the use of chemical solvents, toxins or synthetic preservatives.

This is to ensure that all our ingredients contain all their natural potent benefits that will work their wonders for you and baby’s skin.

Most of our ingredients are sourced locally, from Ghana and other parts of the African continent because we believe we have so much rich natural resources here that work amazingly great for healthy radiant skin. These botanical ingredients offer much more than just moisturizing benefits for the skin, they also provide therapeutic benefits.

We do not, and never intend to use any ingredients, nature-derived or not, that has even the slightest potential to harm you or baby in the short term or in the long term. Some of the ingredients we stay away from include but not limited to parabens, phthalates, sodium lauryl sulfate (SLS) and/or sodium laureth sulfate (SLES), steroids, just to name a few.

OUR PROMISE

Here’s our promise to you; to help you care for you and baby’s delicate skin and hair with only the purest natural ingredients that will not only moisturize/cleanse, but also nourish, rejuvenate and provide therapeutic benefits for your total body, with no compromise on quality and safety.

OUR VALUES

The core of our operations, products and service delivery are based on these values.

Integrity

At FlocareBeauty, we are true to our principles and promise. Using only the finest natural and safe ingredients in all our products allows us to stay true to our brand. We conduct each action in an honest, ethical and fair manner in order to foster trust between us (as owners and employees), with our customers and in our relations with others.

Commitment

At FlocareBeauty, we are committed to being the best version of ourselves and presenting our very best. To do this, we put the consumer at the heart of all we do. We completely commit to continually exceed expectations, innovate, and give 100% of everything we do.

We continually strive to improve our products and services by cultivating our knowledge, skills and attitudes to achieve excellence.

Authenticity

FlocareBeauty focuses on being original and genuine. We are proud Africans and we love what Africa has to offer. So from our engagements to our formulations, our ingredients choices and products, we work hard to ensure we stand out in our industry as an authentic brand from Ghana to the world. Our uniqueness and authenticity is also a way to inspire confidence in our customers.

Well Being

FlocareBeauty cares deeply about the wellbeing of everyone in the family especially mothers and babies. It is with this passion that we strive to deliver safe, high quality, natural and organic products that give your skin and hair the very gentle yet effective care it deserves.

When you step out, we want you to do so with confidence knowing you body is well taken care of by FlocareBeauty.

We advocate for Sustainable Development Goal (SDG 3): Good Health & Wellbeing.

 

About Our Founder

Hello and welcome. My name is Christabel Ofori and I am the CEO and Head Formulator at FlocareBeauty. I am a chemical engineer, with over 8 years’ experience in manufacturing in the fast moving consumer goods sector. I love everything about the production process and how different raw materials can be beautifully transformed into functional products for everyday use. I am a wife and mother of 3 adorable and energetic boys who are the inspiration behind this brand. FlocareBeauty was a response to a need I had for natural and effective skincare products for my first son’s dry and sensitive skin. I noticed how other mothers like me has similar needs and yet most of the products available in the market were imported popular brands that didn’t work very well for his skin and the weather conditions here in Ghana. It started with raw sheabutter that I was able to whip into the most creamy texture that made its application easy and it worked amazingly well and made his skin soft and smooth. I was so happy with the outcome that i made more and decided to sell to friends and family who had children and had same need. That's how FlocareBeauty was started in 2017. Having a science background, and naturally the analytical type who wants to continually improve, it kindled a passion to learn and research on more and more natural ingredients for skincare especially for those more abundant in Ghana. So now the passion continues to grow and I spend a lot of time researching and learning about different raw materials and formulations for natural skin and hair care. All I want is to equip and empower mothers, individuals and families with the right products and knowledge of how to care for their skin and hair with natural products that are safe, accessible and effective. Being a chemical engineer and a formulator-in-training at one of the best Organic Skincare Formulation School in the world, I understand the science of what I’m doing. I pay attention to detail and ensure that each small batch is made under strict hygienic conditions, with no compromise on quality.

Shopping Cart